CM-44 (formerly CENTIMETER) was a culturally driven, intimate concept store located in the heart of Helsinki's design district at Kasarmikatu 44. Since opening in 2015, it established itself as a leading destination for contemporary fashion and luxury retail in Finland. The store offered a carefully curated selection of clothing, accessories, and magazines, catering to a diverse clientele with varied tastes and personalities, all while maintaining a unique store identity and vision of a modern wardrobe.
Embracing Helsinki's reputation as a rising fashion hub known for high-quality and experimental design, CM-44 showcases fresh local talent alongside a variety of globally diverse labels. The store's space is designed to explore the dialogue between garments and their immediate surroundings, providing the right context for its range of contemporary fashion and luxury labels, thereby elevating the retail experience.
CM-44 Brand list included: Jacquemus, Maison Margiela, Rick Owens, Ann Demeulemeester, Off-White™, Raf Simons, Heron Preston, Kuboraum, Yohji Yamamoto, Issey Miyake and more.
CM-44 brand and customer experience created by Peter Pohjola & Jim Bergström. In store furniture design & construction by Peter Pohjola & Jim Bergström.
each new season the cm-44 store displays were transformed to reflect the current mood of the seasonal collections. the displays were built using recycled materials and thrifted furniture.
concepts & execution: peter pohjola for cm-44 concept store
OFF-WHITE™ c/o VIRGIL ABLOG x cm-44 store installation
Utilizing mirrors, recycled plastic, tape, soil, and metal, the installation explores the interplay between fashion and environment, emphasizing sustainability through the use of recycled materials. The mirrored surfaces and earthy elements create a dialogue between the garments and their surroundings, offering a thought-provoking retail experience.
This installation was also noted by the late Virgil Abloh on CM-44 official instagram account.
HERONASA (2018)
installation built to showcase HERON PRESTON X NASA collection
exploration of garments, space and time
mixed media
client: cm-44
Aalto University graduates x cm-44
Project managed and overseen by peter pohjola & jim bergström
A seasonal store installation merging contemporary design with minimal expression. Built from recycled metal, plastic, sand, tiles, and paper, it reflects on impermanence and spatial balance. The installation features garments by Aalto University graduates Christine Valtonen and Sini Saavala, whose work emphasizes ethical production, artisanal techniques, and material storytelling—elevating reused elements into refined, reflective form. These collections by Christine Valtonen and Sini Saavala were exclusively designed to be sold at CM-44.
Posters by Diana Luganski
INSTAGRAM CONTENT CURATED AND PRODUCED BY PETER POHJOLA WITH FOCUS ON:
- CREATING STRONG LUXURY STORE BRAND IMAGE
- INTRODUCE AND HIGHLIGHT NEW DESIGNERS AND COLLECTIONS TO CUSTOMERS
- REACH NEW LOCAL AND INTERNATIONAL CLIENTS THROUGH CAPTIVATING AND UNIQUE IMAGES
https://www.instagram.com/thecm44
